IVECO to sponsor the 2011 TT Assen
MotoGP rights holders Dorna Sports S.L. have reached an agreement with IVECO to become the title sponsor of the 2011 TT Assen, thus expanding the presence of the world leader in transport services in the MotoGP World Championship. IVECO has been the title sponsor of the Australian Grand Prix since 2009 and is also a partner of Dorna Sports by supplying 15 Stralis tractors and 4 ECODaily vans to transport materials, equipment and personnel to the 18 events of the World Championship. IVECO is also a partner of the Yamaha Factory and the Pramac Racing Teams. As an international company which operates professional transport services in a global market, IVECO expands their MotoGP involvement to the Dutch round of the MotoGP World Championship, with the IVECO TT Assen to be held on June 25th at the legendary TT Assen Circuit.
“Since 2009 we’ve been working closely with IVECO to ensure MotoGP helps them to raise their brand profile internationally,” said Dorna Sports SL Managing Director Pau Serracanta. “Beyond this agreement, we also value a lot the business ethics of IVECO as a company well aware of the environmental issues linked to our activities and we’re pleased to further strengthen our bonds with them”.
To reaffirm the company’s commitment, Franco Miniero, Senior Vice President Sales & Marketing at IVECO, stated: “The relationship with this sport, a symbol of cutting-edge technology but also of strong emotions, still gives us a great opportunity to give the IVECO brand worldwide recognition. Our vehicles, lined up in the paddock at every race, are evidence of how the Iveco brand is now even more present in MotoGP and is always looking for new initiatives to inform customers of the values of loyalty, determination and team spirit, which governed the sport in general, but also those in which the company believes, applying them in its daily activities.