Aspar Team links up with Valencia CF to strengthen region’s brand worldwide

Aspar Team and Valencia CF present synergistic collaboration agreement to strengthen Valencia brand internationally

Aspar Team and Valencia CF today presented a collaboration agreement made official at last year’s Valencian GP. At 1pm on Friday afternoon, at the Mestalla stadium VIP box, media specialising in coverage of both entities were in attendance as the synergistic joining of forces was presented in a press event. The agreement has been established with the intention of strengthening the Valencia region’s brand on an international level, under the banner “Two Teams. One Feeling.” Aspar Team and Valencia CF are two of the most important sporting entities in the region.

Valencia CF Communications Director, Damià Vidagany, led the presentation, introducing firstly a video of some of the best moments in the history of Aspar Team and Valencia CF. Later, he demonstrated the ‘Fan Zone’ concept: An exhibition of Aspar Team memorabilia which will be hosted at Mestalla. A brief talk alongside Jorge Martínez ‘Aspar’ was also undertaken, before Valencia CF President, Amadeo Salvo, took his turn on the microphone.

Amongst those present at Mestalla were Aspar Team riders Hiroshi Aoyama, Nico Terol, Jordi Torres and Juanfran Guevara, plus Valencia CF players Míchel, Dani Parejo and Juan Bernat. A group photo involving the Aspar Team and Valencia CF representatives was taken in the VIP box, demonstrating the close bond between the two entities and the slogan of the day: “Two Teams. One Feeling.”

Jorge Martínez ‘Aspar’:
“It is an honour to be here. The most important thing –and the nicest thing- is that we always want to try new things. We can feel very proud of our constant desire to innovate and become more international. It is a source of enormous pride to be able to represent the Valencia brand around the world. Thanks to VCF for this adventure together, which I am sure will be very fruitful.”

Amadeo Salvo:
“This agreement will help and benefit us all. The Valencia CF club crest will be displayed at 19 Grands Prix and we will work together on commercial projects to strengthen the brand. I am sure that this alliance will make both parties much stronger.”

Source: Aspar Media