Industry news: Dorna and UST Global sign three year deal

 In MotoGP, News

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Dorna have announced a three year deal with technology leader UST Global that will run from the 2015 season through to 2017.

The agreement sees UST Global become the official IT services and solutions provider for the FIM MotoGP™ World Championship. The two companies will work together to develop technological solutions to empower the MotoGP brand with data driven decision making to better monetizing their social properties, while also allowing Dorna Sports to better understand and engage with the huge fan-base that MotoGP™ attracts via the deep analysis of social media data. This reflects Dorna’s ambition to be at the forefront of technology and to find new and innovative ways to improve the interaction with their global audience.

UST Global will receive various branding opportunities throughout the season, via on screen graphics on the International television signal (IPF) which is broadcast around the world, and also with track side advertising presence at a number of rounds to help increase their brand impact. This partnership offers corporate hospitality program at various GPs for UST Global to entertain, engage, educate and incentivize their guests and employees.

UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Headquartered in Aliso Viejo, California, UST Global has operations across the globe. Within the United States UST Global has additional locations in Pennsylvania, Dallas, Virginia, New York, Norfolk, and Atlanta; with an international presence spanning throughout Canada, Mexico, Panama, Costa Rica, Brazil, England, Spain, Germany, Poland, Singapore, Philippines, Malaysia, and India. UST Global is a technology leader with profound domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. .

“We are very excited to be associated with Dorna Sports and MotoGP as an elite technology global partner. Our integrated approach to this partnership will catapult our brand globally. Allowing to showcase our digital capabilities and core services to our clients through these MotoGP Events and more importantly be the vehicle to Dorna Sports to foster a better fan engagement through our social media analysis platform”, said Nikki Arora, CMO UST Global.

“I am very pleased that a leading company like UST Global has entered into a partnership with us, as a Championship we will benefit from their industry leading services and solutions capabilities. MotoGP is a great brand platform globally offering strong media, online and on track significance presence across 200 countries. Our hope is that this will create a great deal of commercial value in retaining and obtaining customers, potentially could include MotoGP community of great sponsors and partners”, declared Pau Serracanta, Managing Director, Commercial Area at Dorna Sports.

Source: Dorna Sports,

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