Industry news: GoPro Becomes Official Wearable Camera of MotoGP™
Dorna Sports, the commercial rights holder of the premier FIM MotoGP™ World Championship , and GoPro, Inc., enabler of some of today’s most immersive and engaging content, today announced a new partnership that will bring fans closer to the incredible MotoGP racing action. The five-year agreement names GoPro as the official wearable camera of MotoGP and grants title sponsorship of the GoPro Motorrad Grand Prix of Deutschland.
As part of the collaboration, GoPro cameras will be capturing content of the race circuits including on-bike course previews, behind-the-scenes vignettes, recording immersive race perspectives that will take the viewer deeper into the race and other unique images to be shared via social media and on motogp.com. GoPro will also produce an immersive Media Lap from MotoGP’s official BMW Safety bike to present each track of the 2015 MotoGP calendar.
Nick Woodman, founder and CEO of GoPro said of the partnership, “Racing has always been a part of GoPro’s heritage and it continues to influence our product design. We hope to enhance the way race fans watch this premier series and look forward to MotoGP serving as an exciting platform for innovation.”
Pau Serracanta, Dorna’s Managing Director, Commercial Area, said, “This announcement of the agreement between MotoGP and GoPro is just the start of an exciting partnership for both parties. GoPro is a great partner for the championship with their cameras brilliantly recording high-adrenaline racing right at the heart of the action. We look forward to working together closely over the coming years.”
Racing fans will also engage with GoPro’s brand, products and people at The GoPro Experience, an exhibition the company will host at several Grand Prixs including:
• Red Bull Grand Prix of The Americas – April 12
• Gran Premio bwin de España – May 3
• Gran Premio d’Italia TIM – May 31
• GoPro Motorrad Grand Prix of Deutschland – July 12
• British Grand Prix – August 31
• Grand Prix of Australia – October 18
Source: Dorna / motogp.com