Industry news: Dorna Sports launches new, free-to-play game, MotoGP™ Fantasy
Ahead of the 2020 season opener, Dorna Sports’ digital product range is growing with the launch of MotoGP™ Fantasy. A new, free-to-play game, it allows fans to delve into the sport they love and be a part of it – by creating, managing and competing with their very own MotoGP™ teams and riders. The competition is sure to be as close as the action on track.
Getting fans to the heart of the action is a calling card for MotoGP™, be it trackside at some of the world’s greatest racetracks, with cutting-edge TV graphics and ways to watch or interactivity on an ever-increasing level. Fan involvement, interaction and retention is the cornerstone of the entertainment industry and MotoGP™ Fantasy focuses on that vital connection, extending the paddock to the palm of each fan’s hand and getting them involved in a way never before seen in motorsport.
MotoGP™ Fantasy is designed to increase user retention rates across MotoGP™ platforms, amplify interaction between fan and sport and keep users engaged with the incredible range of content MotoGP™ provides – from the game to the races themselves. Gamers score based on the results of each Grand Prix, creating two-way incentivisation for fans to watch each race of the Championship – and play each round in MotoGP™ Fantasy.
As well as keeping existing fans engaged, MotoGP™ Fantasy also seeks to reach new audiences. A key focus of Dorna Sports’ digital strategy is the ever-increasing portfolio of digital products that serve as a perfect gateway to the universe of MotoGP™, and gaming is a vital part of boosting both fan engagement and increasing audiences in key demographics. MotoGP™ Fantasy joins an important portfolio of products with that same aim, including the MotoGP™ eSport Championship, the MotoGP™ official videogame and MotoGP™ Quest – all of which will be found in the MotoGP™ GameHub, set to launch soon on motogp.com.
Manel Arroyo, Managing Director – Dorna Sports:
“I am proud to see MotoGP once again lead the way within the digital landscape with the launch of MotoGP Fantasy. We are committed to increasing fan enjoyment, engagement and interaction with MotoGP, and gaming is an increasingly important facet of our digital strategy for both our existing fans and the audiences we are always aiming to reach out to as our sport only continues to grow.”
MotoGP™ Fantasy will be promoted on-site at Grands Prix and across Dorna Sports’ digital platforms, and is available now on motogp.com, fantasy.motogp.com and in the official MotoGP™ app.
Source: Dorna Sports
